Different families, different priorities
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All parents want the best education for their children. But “best” means different things to different families.
Who it’s for
Education Worldviews is for leaders of international schools who want clearer evidence for the decisions that shape their school community.
Dealing with enrolment pressure in a shifting market? Expanding to an additional location? Introducing a new policy or fee change?
See your families through a new lens: what “best” education means for them, and how that informs how they experience your school
Understand the different meanings of “best” education within your school’s parent community.
Assess which expectations the school is meeting, and where tensions or gaps are emerging.
Use evidence to inform recruitment, retention, parent engagement, and future development.
Equip managers, admissions and marketing teams with language that reflects how different families think and choose.
What it solves
What challenge will Education Worldviews help you solve?
Why does it seem we can never do enough for some parents?
Why do some families stay at our school while others don’t?
Which families is our school most likely to enrol?
Which strengths can our school confidently claim over others?
How do we explain a fee change so parents understand what it's for?
How can admissions and marketing messaging be more consistent?
How it works
Education Worldviews conducts in-depth conversations with parents from your school and identifies the different worldviews shaping their expectations.
A parent worldview is the set of beliefs, priorities and expectations a family uses to judge whether a school is right for their child.
Your school receives its own map of different parent worldviews, with guidance on how to use the findings in recruitment, admissions, marketing and future development
The outcome is a shared understanding with your teams of how parents choose and evaluate a school, and practical tools for evidence-based decisions.
Parent conversations, carefully facilitated
The school selects participants based on criteria recommended by Education Worldviews.
School leaders have reported: "The interviews and focus groups were well-received by the parent community. They see an external facilitator as neutral, proof that the school is willing to listen to and co-operate with families."
What school leaders get
Education Worldviews study: a tailored parent segmentation map and how to use it
01. Leadership objectives workshop
A kickoff workshop to surface the questions the study needs to answer.
02. Parent voice and key findings
The main patterns and tensions, with real parent language from the interviews.
03. Education Worldviews Map
The different meanings of “best” education present in the school community.
04. Parent worldview segments
What each group values, expects, trusts, and needs from the school.
05. Strategic implications
What the findings mean for leadership, admissions, marketing, parent engagement, and future development.
06. Leadership handover session
A guided walkthrough of the findings from the study and how to use them.
How long it takes
4 to 6 weeks from the leadership objectives workshop to the final handover session. School leaders are actively involved in pre-scheduled dedicated work sessions (marked with a * below). For the remaining time, Education Worldviews findings and tools take shape while the school leadership can focus on day-to-day priorities.
Education Worldviews main steps:
Optional deep dives
The Education Worldviews core study is designed to strengthen the school leadership team’s decision-making. It gives the leadership team a shared reference point for decisions and use in day-to-day operations.
Deep dives can follow for specific initiatives the school decides to focus on
Certain focus areas might arise from the findings of the core study. The school may decide to commission a deep dive once those core findings are available.
An example: for one IB World School’s leaders, the findings from the core study reinforced the decision to expand their offer to secondary school.
The “Value proposition & messaging deep dive" was designed to work with parents to reach a shared vision of the school’s unique proposition. This became the school's foundation to build the secondary offer.
A Value proposition & messaging deep dive
Strengthen your school’s promise and messages
Use the Education Worldviews findings to make clear choices about who the school is for, what its promise is, what makes that promise credible, and how to develop key messages for different families.
B Growth & differentiation deep dive
Identify where differentiation matters
Work with the Education Worldviews learnings to identify which strengths matter most to the school’s families, which service features are true differentiators, and what future investments will drive growth.
C Recruitment & admissions deep dive
Improve the school's recruitment procedures
Translate the Education Worldviews insights into tools for recruitment and admissions: who to prioritise, what different families need to hear, and how admissions conversations can respond to their expectations.
Who school leaders will work with
Tina Walendy is the adviser and creator behind Education Worldviews.
For over two decades, she has worked with global organisations across Europe, Africa and Asia building brands, planning marketing and developing communication assets.
Across her work with international schools, she kept seeing a similar challenge: school leaders know they serve families with different expectations and needs, but often they lack the tools to act on those differences to improve performance.
Education Worldviews was designed to help school leaders understand how different families in their community see and evaluate education, so they can make clearer decisions about the school’s strategic priorities, its educational offer and how to communicate with different parent segments.
Tina is a dedicated lifelong learner on and off campuses
Get in touch
Book your exploratory call today to decide if Education Worldviews is right for your school. You will speak directly with the adviser who will work with you.
Simply share your availability and time zone, and you’ll hear back with a 30-minute calendar invite.
Book an exploratory call
